Every successful project has an inspiring story, and CHICA del Sur is no exception. What began as the dream of a woman with a passion for fashion has grown into a brand that connects with women across Spain and Europe. Discover CHICA del Sur's journey, from its humble beginnings to its position as a benchmark of style, sustainability, and authenticity.
A passion that connects cultures
The story of CHICA del Sur begins with Mayra, a woman born on the tropical coast of Granada, who brought her love of fashion with her when she moved to Burgos 14 years ago. Inspired by the fusion of cultures and styles, Mayra wanted to create a brand that reflected the authenticity, creativity, and warmth that defines both her homeland and her vision.
The beginning of the dream: Mayra started with a clear idea: to offer fashion that not only dressed women, but also connected emotionally with them. With great effort and dedication, she transformed this idea into a reality. CHICA del Sur began as a physical store in Burgos, but soon began to expand thanks to its success and its acceptance by women from different regions.
A style that suits you
Since its inception, CHICA del Sur's main goal has been to create fashion that connects with each woman in a unique way. The collections are designed to be versatile, elegant, and accessible, standing out for their balance of design and functionality.
What makes our collections special:
Designs that reflect the diversity of real women.
A blend of cultural and artistic influences that celebrate individuality.
Clothing and accessories to suit every occasion, from casual looks to special events.
The essence of CHICA del Sur
What makes CHICA del Sur different is its commitment to authenticity and connection. Each garment and accessory is carefully curated to ensure women find pieces that represent and inspire them.
Meet CHICA del Sur and be part of our history
Each CHICA del Sur piece is a tribute to passion, creativity, and connection. If you're looking for fashion that's more than just clothing, we invite you to explore our collections and join our community of authentic women. Discover the history, present, and future of a brand that celebrates style with values.
